Chin Hin Group Announces RM560 Million Housing Project in Seri Kembangan — A Boost for KL’s Southern Growth Corridor

Kuala Lumpur’s extended property belt continues to heat up as Chin Hin Group Property Bhd (CHGP) confirms the acquisition of 25.9 acres of land in Seri Kembangan for a housing project carrying an estimated gross development value (GDV) of RM560 million. The RM91 million land purchase, executed via Chin Hin Property (KL) Sdn Bhd, marks another strategic expansion for the fast-growing developer and reinforces the emergence of the southern Klang Valley as a prime address for both homeowners and investors.

Located just outside Kuala Lumpur, Seri Kembangan sits within a rapidly maturing corridor connected to major highways, established neighbourhoods, and upcoming infrastructure upgrades. With land scarcity intensifying closer to the KL core, developments along this belt — from Bukit Jalil to Equine Park, Serdang, and Seri Kembangan — have become increasingly attractive alternatives for urban dwellers seeking more space without sacrificing convenience.

For savvy investors tracking kl property trends, Chin Hin’s latest move signals confidence in an area where demand for family-centric landed homes continues to rise.

A New Township Vision for a Fast-Growing Suburb

The 25.9-acre site already carries development approval for apartments. However, the current landowner, Trident Treasure Sdn Bhd, has submitted an application to amend the approval to 380 units of three-storey terrace homes — a shift that aligns with growing market appetite for low-density landed living.

Chin Hin plans to retain this general direction, aiming to begin development in the fourth quarter of 2026, with completion targeted for end-2029. The estimated construction cost is RM448 million, suggesting a sizeable township featuring modern multi-storey terraced homes designed for young families, multigenerational living, and upgraders seeking more space.

The move from high-rise approval to landed homes is noteworthy. In today’s market, many buyers — especially families — prioritise privacy, space, and long-term capital stability. Landed homes in well-connected KL-fringe areas have historically shown stronger price resilience and appreciation compared with mass-market high-rises.

Strategic Pricing and Value Positioning

Chin Hin is acquiring the land at approximately RM80 per sq ft — a figure validated through informal valuation discussions that place comparable land values in the RM70 to RM85 per sq ft range. This positions the developer comfortably within market norms and offers room for healthy project margins.

For buyers, this land cost signals that Chin Hin will be able to price its future homes competitively, especially when compared to more mature neighbourhoods where land is significantly costlier.

Why Seri Kembangan Continues to Attract Developers

Seri Kembangan has evolved dramatically over the last decade. Once regarded as a peripheral township, it is now a bustling residential hub thanks to its proximity to Kuala Lumpur and the wider Klang Valley ecosystem. Several factors contribute to its rising prominence:

1. Connectivity to KL and Major Employment Nodes
Residents enjoy seamless access to:

• KL–Seremban Expressway

• Sungai Besi Expressway

• MEX Highway

• KESAS

• Bukit Jalil and Technology Park Malaysia

• Nearby MRT and KTM stations via Serdang and Equine Park

This connectivity reduces commuting times and enhances accessibility to KL’s business districts, Bukit Jalil’s sports and commercial zones, and Putrajaya–Cyberjaya’s tech cluster.

2. Mature Surroundings with Every Urban Convenience
The area is surrounded by educational institutions, medical centres, retail destinations, local eateries and hypermarkets — all of which contribute to a complete lifestyle ecosystem. Popular landmarks such as The Mines, Pavilion Bukit Jalil, South City Plaza and the UPM–Serdang belt continue to attract footfall and commercial vibrancy.

3. Affordability Relative to KL City
Compared with KL’s core property markets, Seri Kembangan offers much more attainable entry points for families and first-time buyers. This affordability advantage is expected to become even more significant as Klang Valley’s new MRT and LRT lines mature.

Strengthening Market Confidence in KL Fringe Housing

Chin Hin Group’s consistent rise in the property space — driven by its award-winning projects and strong brand reputation — adds credibility to the Seri Kembangan development. With earlier projects such as 8th & Stellar and Quaver Residence gaining attention for their design and functionality, the developer has shown a keen understanding of urban buyer preferences.

By choosing landed homes instead of high-density apartments, Chin Hin signals confidence in the long-term value of horizontal living in the KL fringe — a trend supported by demographic shifts, rising income levels, and post-pandemic preferences.

A Strategic Move for Long-Term Growth

From an investment perspective, the timing aligns with a broader property recovery cycle, strengthened by improving national infrastructure, market reforms and digital transformation across the housing ecosystem. The southern corridor of Kuala Lumpur is already benefiting from spillover demand from Bukit Jalil, Sri Petaling, Kuchai Lama and Serdang — making it one of the Klang Valley’s most promising growth areas.

For buyers seeking a secure investment or a future family home, this new development presents a compelling opportunity to enter a maturing, high-growth township at an early stage.

Looking Ahead

Chin Hin’s land acquisition is expected to be completed by August 2026, and while project details have yet to be finalised, expectations are high for a well-planned, lifestyle-focused terraced-home development designed for modern living.

As Kuala Lumpur’s property landscape continues to evolve, developments like this reinforce the appeal of the KL fringe — offering affordability, space and long-term value without compromising convenience.

For more updates on new launches, township growth zones and the latest kl property insights, visit klproperty.cc — your trusted guide to Malaysia’s most exciting real estate opportunities.