Hextar World Officially Opens at Empire City Petaling Jaya, Introducing High Street as a New Cultural and Lifestyle Landmark
Petaling Jaya’s urban landscape has taken a major step forward with the official opening of Hextar World at Empire City, an expansive mixed-use development designed to blend retail, entertainment, arts and cultural experiences. The project, which began operations on November 29, marks a pivotal milestone for the Empire City Damansara precinct—one of PJ’s most ambitious lifestyle and commercial destinations.
The highlight of the launch was High Street, Hextar World’s enclosed lifestyle promenade, unveiled alongside vibrant cultural performances and a series of public activities. Positioned as an interactive social hub, High Street aims to serve as a space where creativity, culture and community converge.
With more than 1.8 million square feet of net lettable area, including 450,000 square feet dedicated to entertainment, Hextar World is positioned to become one of the Klang Valley’s most dynamic lifestyle centres. Its scale, design and programming underscore the rising momentum of mixed-use urban destinations in Greater Kuala Lumpur.
A Vision to Reimagine Urban Spaces for Community and Culture
Hextar Group CEO Datuk Eddie Ong described the launch as a defining chapter in how city spaces can be reimagined for modern living. He emphasised that Hextar World is more than a property development—it is a curated destination meant to evolve through cultural programming, community activities and immersive experiences.
“Hextar World represents an important step in how we reimagine spaces for people,” Ong explained. “We are creating a destination that feels alive and connected, where culture, creativity and community can grow together.”
This people-first approach aligns with global urban development trends where mixed-use districts are increasingly valued for their ability to create authentic placemaking, cater to modern lifestyles and stimulate ongoing economic activity.
High Street: A New Social Promenade for Petaling Jaya
Central to the launch is High Street—a pedestrian-friendly lifestyle promenade enclosed within Hextar World. This space has been envisioned as a walkable cultural corridor featuring curated events, artisanal offerings, pop-up experiences and lifestyle activities.
Designed for exploration and community interaction, High Street brings a fresh identity to Empire City, complementing its high-rise towers, retail elements and entertainment anchors. The space is expected to draw both local visitors and regional tourists seeking contemporary urban leisure experiences.
Throughout December, High Street will host weekend cultural programmes ranging from performances to creative showcases, further enhancing its appeal as a cultural hub.
‘A Classic Christmas’ Campaign Kicks Off the Festive Season
The launch coincided with the start of Hextar World’s “A Classic Christmas” campaign, running through January 4, 2026. The festive programme includes:
-
Weekend Christmas parades
-
Festive markets featuring artisanal products
-
Seasonal workshops
-
Art exhibitions
-
Promotional retail activities
This festive initiative sets the tone for Hextar World’s year-round activation strategy, which aims to make the destination a cultural and entertainment hotspot for families, young professionals and urban explorers.
Empire City Damansara: A Growing Lifestyle and Entertainment District
Hextar World forms a core part of the broader Empire City Damansara (ECD) precinct, an integrated development that combines:
-
Retail
-
Hospitality
-
Offices
-
Entertainment attractions
-
Connectivity to the greater Damansara–Petaling Jaya network
ECD has been steadily transforming into a high-density urban node, supported by major developments such as Empire City Mall, the upcoming international hotel components, and other commercial towers. Hextar World adds a significant new layer to the precinct’s identity, strengthening its value as a lifestyle destination for Klang Valley residents.
Implications for Petaling Jaya’s Property and Investment Landscape
Major lifestyle destinations like Hextar World often act as catalysts for local property demand. As PJ evolves into a more vibrant, transit-connected and experience-oriented city, surrounding residential and commercial districts stand to benefit.
1. Strengthening PJ’s appeal as a live-work-play hub
Mixed-use destinations create environments where lifestyle conveniences and modern amenities drive higher residential desirability, particularly for young professionals and families.
2. Increased footfall and commercial activity
Retail and entertainment precincts anchor economic vibrancy, attracting tenants, boosting business performance and raising the attractiveness of PJ as a commercial investment zone.
3. Enhanced long-term value for nearby residential properties
Areas surrounding Empire City—such as Damansara Perdana, Mutiara Damansara, Bandar Utama and Kota Damansara—may experience heightened interest due to improved lifestyle offerings and city-branding effects.
4. Greater alignment with KL property trends
As Kuala Lumpur moves towards more integrated lifestyle districts like TRX, Bukit Bintang City Centre (BBCC) and Bandar Malaysia, Petaling Jaya mirrors this transformation through developments like Empire City, reinforcing its status as KL’s western metropolitan counterpart.
A New Era of Destination-Centred Developments in Malaysia
The success of Hextar World reflects broader themes in Malaysia’s urban development trajectory. Modern consumers increasingly seek experiences—spaces that offer culture, retail diversity, entertainment and community programming all in one location. Developers are responding by creating curated environments that blur the boundaries between shopping, social engagement and cultural expression.
Empire City’s strategic location, strong accessibility via major highways and proximity to densely populated districts position Hextar World for long-term growth. With ongoing activations and curated cultural experiences, it is poised to become an integral part of PJ’s lifestyle identity.
Conclusion: Hextar World Sets a New Benchmark for Urban Lifestyle in Petaling Jaya
With the opening of High Street, Hextar World officially enters the Klang Valley’s competitive lifestyle landscape—bringing bold placemaking ambitions to Empire City Damansara. As Malaysia’s urban centres evolve towards integrated, experiential destinations, developments like Hextar World offer fresh value for residents, visitors and investors alike.
For those exploring opportunities in the Greater KL and PJ property markets, this emerging district offers compelling potential driven by retail growth, rising footfall and improving urban infrastructure. To discover curated property opportunities aligned with Malaysia’s evolving lifestyle hubs, visit klproperty.cc for expert insights and development highlights.
