IHG’s First voco Hotel in Malaysia to Open in Kuching: A New Chapter for Sarawak’s Hospitality Scene
Global hospitality giant IHG Hotels & Resorts has announced the debut of its fast-growing voco brand in Malaysia, with the voco Kuching set to open next year. This marks a strategic milestone not only for IHG but also for Sarawak’s evolving tourism and commercial landscape, as the state strengthens its position as a destination for both leisure and business travel.
The upcoming 321-room voco Kuching will be located just five minutes from Kuching International Airport and 15 minutes from the city centre, offering prime access for inbound travellers and regional event organisers alike.
A Premium Brand with Global Momentum
Launched in 2018, voco is the fastest-growing brand within IHG’s premium portfolio, reaching 100 hotels across 25 countries in just seven years. Known for its vibrant design, relaxed service ethos, and eco-conscious operations, voco appeals to the modern traveler seeking a blend of comfort and sustainability.
Following its Southeast Asian debut with voco Orchard Singapore in 2022, the brand has gained strong traction across key markets including Indonesia, Korea, and Thailand. The Kuching property will be the first voco in Malaysia, with additional entries planned in the region and beyond.
Facilities Designed for Leisure and Business
voco Kuching’s upcoming offering blends premium lifestyle elements with robust business and events infrastructure, positioning it as a top choice for both tourists and corporate travellers. Key facilities include:
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All-day dining restaurant
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Lounge and fitness centre
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Outdoor swimming pool
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Over 2,400 sq m of meeting and event space
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Ballroom accommodating up to 1,300 guests
This event-ready infrastructure is set to elevate Kuching’s MICE (Meetings, Incentives, Conferences, Exhibitions) profile, drawing international and regional gatherings to Sarawak.
Real Estate and Tourism Synergies in East Malaysia
voco Kuching’s arrival signifies growing confidence in Sarawak’s economic and tourism prospects, which bodes well for the local real estate market in multiple ways:
🏨 Boost in Hospitality-Investment Confidence
The entry of a globally recognised hotel brand like IHG strengthens investor sentiment around Kuching’s viability as a hospitality investment destination. Developers may look to explore branded residences or upscale mixed-use developments in the vicinity.
✈️ Proximity to Key Infrastructure
The hotel’s location—just minutes from Kuching International Airport—adds to its value proposition and enhances the appeal of nearby commercial, retail, and residential zones. Landowners and investors in the airport corridor stand to benefit from increased land activity and tourism footfall.
💼 Rise of MICE Tourism
With voco Kuching catering to large-scale business events, corporate meetings, and weddings, the surrounding property market may see increased demand for:
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Short-term rental homes (e.g., Airbnb units)
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Commercial office spaces and co-working hubs
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Retail outlets and F&B lots targeting transient traffic
Why Kuching, Why Now?
Sarawak’s capital has long been a gateway to Borneo’s ecotourism and cultural diversity, but recent state-level efforts in digital economy, ESG, and connectivity have also laid the groundwork for greater private-sector hospitality investment.
Kuching’s positioning is further bolstered by:
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Growing domestic tourism and regional interest in East Malaysia
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Government initiatives to position Sarawak as a hydrogen economy leader and ESG model
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Ongoing infrastructure investments in transport, digital connectivity, and clean energy
For IHG, voco Kuching serves as both a branding play and a strategic gateway into Malaysia’s under-tapped eastern corridor.
The Broader Impact: From Travel to Property
voco Kuching’s opening is more than just a hotel launch—it’s a signal of macro-level shifts in Malaysia’s travel and property markets, especially in secondary cities outside the Klang Valley.
✅ Increased Demand for Integrated Developments
Developers may explore hotel + residence hybrid models or hospitality-led townships, leveraging voco’s brand draw to create walkable, amenity-rich zones around the hotel.
✅ Infrastructure Upgrades and Transit-Led Appreciation
Public infrastructure enhancements around the airport and city centre can raise surrounding land values, paving the way for residential or commercial redevelopment.
✅ Branding and Place-Making
Global brands like IHG bring international visibility to cities like Kuching, attracting foreign investment, diaspora travellers, and long-stay business guests who may consider property purchases or rentals nearby.
Conclusion: voco Kuching Signals a New Wave of Hospitality Growth in Malaysia
The arrival of voco Kuching marks a bold and optimistic step toward revitalising Sarawak’s tourism and investment potential. With its mix of modern comfort, eco-conscious design, and corporate functionality, the hotel will likely become a landmark property for the region.
For developers, investors, and property professionals, voco Kuching’s entry presents a valuable opportunity to tap into East Malaysia’s rising real estate wave—fueled by strategic tourism, urban expansion, and global hospitality partnerships.
