Naoya Okada Takes Helm as AEON Co (M) Bhd’s New Managing Director


AEON Co (M) Bhd is set to embark on a new chapter in its storied legacy of retail excellence with the appointment of Naoya Okada as its Managing Director, effective March 1, 2024. Okada, who previously served as the Deputy Managing Director and Chief Operating Officer since 2022, steps into the role succeeding Keiji Ono, who will transition back to AEON Japan for a new assignment.

Under Okada’s stewardship as Deputy Managing Director, AEON Co has witnessed significant strides in its operational and strategic development. His efforts have been central to driving the company’s transformational journey, positioning AEON as a more resilient and agile player in the competitive retail landscape.

“Okada’s visionary leadership and strategic market insight have been instrumental in shaping AEON into a company well-prepared to tackle future challenges. We are confident that his direction will lead AEON towards continued growth and innovation,” stated AEON Co Chairman Datuk Iskandar Sarudin, expressing the board’s enthusiasm for Okada’s upcoming tenure.


Keiji Ono, who has been with the AEON group for 27 years, took on the role of Managing Director in June 2022. During his tenure in Malaysia, Ono has been credited with enhancing the management structure’s foundation, laying a solid groundwork for AEON’s next growth phase. The company extends its gratitude to Ono for his dedication and contributions across various global positions within the AEON group.

As AEON Co (M) Bhd looks to the future, the company remains committed to rejuvenating its management and strategizing for the next stage of its growth. With Okada at the helm, AEON is poised to continue its trajectory of innovation and excellence in the retail sector, meeting the evolving needs of its customers with agility and foresight.

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