AI Disrupts Singapore’s Property Market: Will Human Agents Become Obsolete?

Singapore’s real estate industry is on the brink of transformation as Mogul.sg unveils Maia (Mogul’s Artificial Intelligence Agent), the country’s first AI-powered property agent. This cutting-edge technology is designed to automate the home-buying process, from property searches to scheduling viewings—all at a fraction of the traditional cost.

By leveraging AI, Maia scans over 100,000 listings across major property platforms like 99.co and PropertyGuru, helping buyers find and book viewings without the need for a traditional real estate agent. With Mogul.sg charging just 0.2% commission compared to the usual 1% buyer agent fee, this innovation is set to disrupt the industry and redefine how properties are bought and sold in Singapore.

How Maia Works: AI-Powered Home Buying

Unlike traditional methods where buyers either hire an agent or manually search for properties, Maia simplifies the process into three easy steps:

Lower Commission Fees: A Threat to Traditional Agents?

One of Maia’s biggest game-changers is its commission structure. Unlike traditional buyer’s agents, who charge 1% of the property price for facilitating a deal, Mogul.sg only takes 0.2%, making it a significantly cheaper alternative.

This disruptive pricing model challenges the industry norm, where seller’s agents typically pocket the full 2% commission, creating an uneven playing field for co-broking agents.

Mogul.sg CEO Gerald Sim explains that Maia was built with the modern homebuyer in mind, aiming to save time and reduce costs:

“Nowadays, you either pay an agent or do the hard work yourself. So, we’ve tried to build this app to help buyers navigate the process seamlessly.”

With Maia’s automation, transparency, and cost-effectiveness, homebuyers now have an alternative to hiring human agents, potentially reshaping Singapore’s property transaction landscape.

How Will AI Impact Singapore’s Property Agents?

📢 Wake-up call for real estate agents?

The introduction of Maia has sparked concerns among property agents, who fear job displacement due to automation.

Nicholas Mak, Chief Research Officer at Mogul.sg, states that the market is saturated with agents, many of whom close only a few deals per year.

“This is a wake-up call for agents. They must step up and prove their value to stay relevant.”

However, real estate experts believe agents will still play a critical role in transactions, particularly when it comes to:

✔️ Market Insights & Pricing Strategy – AI can recommend properties, but it cannot analyze market trends or customize pricing strategies.
✔️ Human Negotiation Skills – Closing deals requires emotional intelligence, persuasion, and experience, which AI lacks.
✔️ Legal & Compliance Advice – Navigating Singapore’s complex housing regulations still requires human expertise.

Adam Wang, President of the Singapore Estate Agents Association, affirms that AI cannot replace agents entirely:

“Negotiation is an art—it’s not something AI can do yet.”

Can Real Estate Agents Adapt?

Some real estate firms are already embracing AI instead of resisting it.

🏡 PropertyLimBrothers has partnered with Mogul.sg to train agents on integrating AI into their workflows, ensuring they stay competitive in an evolving digital landscape.

CEO Melvin Lim describes Maia as a “home-buying revolution”, enabling smoother transactions while still requiring human expertise for complex negotiations.

Future of Real Estate? The ideal model could involve AI handling administrative tasks, while agents focus on high-value interactions and closing deals.

AI in Real Estate: A Growing Global Trend

Singapore isn’t alone in adopting AI-driven real estate platforms. Countries like the US, UK, and Australia have already seen AI assistants facilitating home purchases, signaling a broader industry shift.

✅ Zillow (US) – AI-powered home value estimations & smart property matching
✅ Purplebricks (UK) – Hybrid AI-human model offering reduced commission fees
✅ Domain (Australia) – AI chatbots assisting with property searches

With proptech innovations accelerating worldwide, the Singapore property market is now catching up to this digital transformation.

Will AI Take Over Real Estate in Singapore?

🔹 For Buyers – AI like Maia simplifies the home search, reduces costs, and streamlines appointments, making property hunting more efficient.

🔹 For Agents – The industry must evolve to stay relevant. Agents who leverage AI as a tool, rather than see it as a threat, will thrive.

🔹 For Sellers – Lower commission models like Mogul.sg challenge the existing co-broking system, creating a more transparent market.

While AI won’t fully replace real estate agents, it will change the way they operate. Moving forward, expect greater automation, lower transaction costs, and more seamless home-buying experiences.