Centrum Iris Cameron Highlands: A New Era for Highland Living
LBS Bina Group Bhd has unveiled Centrum Iris, the much-anticipated second phase of its Cameron Centrum township. Positioned as the largest mixed commercial development in Cameron Highlands, Centrum Iris represents a major milestone for integrated living in one of Malaysia’s most popular highland destinations.
With a gross development value of RM472 million, this ambitious project signals LBS Bina’s commitment to redefining urban experiences in Cameron Highlands. Combining residential, commercial, and lifestyle offerings in one thoughtfully planned environment, Centrum Iris is poised to become the new benchmark for sustainable, connected highland living.
Raising the Bar for Integrated Development
Strategically located in Brinchang’s bustling commercial district, Centrum Iris is designed to seamlessly blend modern conveniences with the charm of English-inspired architecture. This aesthetic choice pays homage to the region’s colonial heritage while delivering contemporary spaces that meet the needs of today’s homeowners and investors.
The project will feature 705 residential units ranging from 595 to 1,370 square feet, with prices starting from RM476,000. These units are designed to appeal to a wide spectrum of buyers—from young professionals and families seeking a serene lifestyle to investors looking for highland retreats with strong rental potential.
Complementing the residential component are 26 commercial units sized between 615 and 2,944 square feet, with starting prices from RM676,000. This commercial offering is set to attract retailers, cafes, restaurants, and essential services that will bring daily convenience to the community while adding vibrancy to the development.
A Strategic Location in Brinchang
Centrum Iris’ location is one of its biggest advantages. Brinchang is known as the commercial and tourism heart of Cameron Highlands, drawing visitors year-round with its cool climate, lush greenery, and attractions ranging from tea plantations to strawberry farms.
By situating Centrum Iris in this key district, LBS Bina ensures residents and business owners benefit from excellent visibility, strong foot traffic, and easy access to established amenities. The development is designed to serve both locals and tourists, making it an attractive proposition for investors interested in tapping into the region’s enduring appeal.
Environmentally Responsible, Future-Ready Design
Centrum Iris isn’t just about scale—it’s about sustainability. The project is the first in Cameron Highlands to earn a Silver GreenRE Certification, reflecting LBS Bina’s commitment to environmentally responsible development.
This certification recognizes green features such as electric vehicle charging bays, energy-efficient lighting, and design choices that promote better resource management. As sustainability becomes an increasingly important consideration for homeowners and investors alike, Centrum Iris sets itself apart as a future-ready development designed with environmental stewardship in mind.
Beyond its green credentials, Centrum Iris will offer 47 lifestyle-focused facilities that support healthier, more connected living. These include landscaped gardens, children’s play areas, wellness zones, and even a rooftop café and restaurant that offers sweeping views of the Cameron Highlands’ rolling hills. By prioritizing lifestyle amenities, LBS Bina is delivering on the promise of holistic highland living that appeals to today’s discerning buyers.
Building on Proven Success
Centrum Iris builds upon the success of Precinct 1, the first phase of the Cameron Centrum township. Precinct 1 comprises 58 shopoffice units and has achieved a 95% occupancy rate. It is now home to a variety of tenants, including food and beverage brands, banking services, healthcare providers, and essential retailers.
This strong performance demonstrates the viability and appeal of the integrated township model in Cameron Highlands. It also provides a solid foundation for Centrum Iris, assuring buyers and investors of the development’s potential for sustained demand and long-term value appreciation.
A New Opportunity in Malaysia’s Tourism Heartland
Recognising Cameron Highlands’ enduring popularity as a tourism destination, LBS Bina is also expanding the investment potential of Centrum Iris through strategic collaborations. During the launch, the company signed memorandums of understanding with short-term rental operators MyKey International and Dreamscape Hospitality Group.
These partnerships are aimed at enabling homeowners and investors to tap into Malaysia’s growing short-term rental market. By offering professionally managed, tourism-ready accommodations, Centrum Iris stands to attract visitors seeking premium highland stays, thereby boosting occupancy and returns for owners.
LBS Bina’s executive director Datuk Seri Daniel Lim highlighted this strategy as a way to expand the development’s appeal beyond traditional homeownership. The move aligns perfectly with broader trends in Malaysia’s property market, where investors are increasingly looking for flexibility and opportunities to leverage the tourism sector.
A Vision for Sustainable Highland Growth
With Centrum Iris, LBS Bina is not just launching another residential project—it is setting a new standard for sustainable, integrated township development in one of Malaysia’s most beloved regions. By combining thoughtful design, strategic location, environmental responsibility, and lifestyle amenities, Centrum Iris delivers a compelling proposition for homeowners, investors, and businesses alike.
As Cameron Highlands continues to evolve, developments like Centrum Iris will play a crucial role in shaping its future. By balancing modern living with respect for the region’s unique heritage and environment, LBS Bina is ensuring that Cameron Highlands remains a destination of choice for generations to come.
