Anticipation buzzes through the air as Shake Shack, the globally renowned burger empire, sets its sights on Malaysia for its newest culinary adventure. Later this month, The Exchange TRX in Kuala Lumpur will play host to the eagerly awaited first Shake Shack outlet in the country, marking a significant milestone in the brand’s expansion into Southeast Asia. The revelation came through a vibrant announcement on Shake Shack Malaysia’s Facebook and Instagram pages, sparking excitement among food enthusiasts.
This launch is a momentous occasion, symbolizing much more than just the opening of another burger joint. It represents the culmination of a journey that began back in January 2022, when Shake Shack first announced its plans to bring its delectable offerings to Malaysia. Entrusted with this expansion was SPC Group, a South Korean food and beverage giant with a proven track record, having already opened 28 Shake Shack locations across Korea and Singapore since 2018.
The journey to this point has not been without its suspense. After the initial announcement, details around the opening became scarce until late last year when it was finally revealed that The Exchange TRX would be the home of Malaysia’s first Shake Shack. Positioned strategically at TRX City Park, adjacent to the soon-to-open Apple Store TRX, the location is nothing short of iconic.
While SPC Group’s ambitious plan to open 10 Shake Shack outlets across Malaysia by 2031 still hangs in the balance, the focus now is squarely on the inaugural launch. And what a launch it’s slated to be! Scheduled for 10 April at 7:00 PM, the grand opening coincides with the first day of Hari Raya Aidilfitri, adding to the festivity and jubilation of the occasion.
In true Shake Shack fashion, the opening will be celebrated with much fanfare. The first customer in line will receive an exclusive set of merchandise, while other early arrivals can look forward to taking home a Malaysia-exclusive tote bag. These thoughtful gestures not only underscore Shake Shack’s commitment to creating memorable experiences but also highlight the brand’s effort to weave itself into the fabric of Malaysian culture.
As the countdown to the grand opening begins, the anticipation among Malaysians is palpable. Shake Shack’s arrival at The Exchange TRX is more than just a new dining option—it’s a landmark event that promises to bring together food lovers from all walks of life to indulge in the joy of quality burgers and shakes. With its eyes set on a future filled with expansion and culinary innovation, Shake Shack Malaysia is poised to become a beloved staple in the local food scene, one mouthwatering burger at a time.
Here are the details for Shake Shack Malaysia’s grand opening:
Date: 10 April 2024
Time: 7pm – 10pm
Location: TRX City Park (Level 3, Park Level)
