Maxim Global Bhd is set to make a significant impact in the property market with the launch of properties totaling over RM1 billion in gross development value (GDV) this year. Among these is the much-anticipated development, The Atas, in Taman Desa, which was launched recently with a GDV of RM580 million. This landmark project showcases Maxim’s commitment to delivering luxury living spaces that cater to the needs and preferences of discerning homebuyers.
High Expectations for The Atas
Maxim’s Deputy Managing Director, Jayden Gan Kuok Chyuan, expressed strong confidence in the success of The Atas project. Since its soft launch, The Atas has already secured about 60% of bookings, and Kuok Chyuan expects a complete sell-out by the end of this year. He emphasized the ambitious plans of the group, aiming to achieve RM1 billion in launches this year in terms of GDV.
“If you talk about The Atas, it has a GDV of RM580 million. If we can do phase two this year, it will be another RM400 million. In our pipeline, there is also another property development in Sri Permaisuri. If we can kick that off, more than RM1 billion will be launched this year,” he said.
Key Features of The Atas
The Atas development will feature a total of 624 units spread across three towers, offering three distinct layouts:
- 1,156 sq ft (3+1 bedrooms and three bathrooms)
- 1,321 sq ft (four bedrooms and three bathrooms)
- 1,518 sq ft (4+1 bedrooms and four bathrooms)
Units are priced from RM700 per sq ft, targeting affluent homebuyers with prices ranging between RM750,000 and RM1 million. The design and amenities of The Atas are tailored to meet the expectations of a discerning clientele, providing a blend of luxury, comfort, and convenience.
Unique Selling Points of The Atas
The Atas stands out with its appeal to affluent homebuyers, pet-friendly environment, and unique semi-detached layouts with eight units per floor. Each unit includes a minimum of two parking spaces, enhancing convenience for residents. The development’s thoughtful design ensures privacy and exclusivity, with each floor housing only a limited number of units.
The Atas offers a range of facilities designed to enhance the living experience of its residents. These include a swimming pool, gymnasium, landscaped gardens, and children’s playground. The development also features advanced security systems to ensure the safety and peace of mind of its residents.
Strategic Location and Market Positioning
The prime location of The Atas in Taman Desa adds to its allure. Situated in a well-established neighborhood, the development offers easy access to a variety of amenities, including schools, shopping malls, healthcare facilities, and recreational centers. This strategic positioning not only enhances the convenience of living at The Atas but also contributes to its investment potential.
Maxim Global Bhd’s strategic initiatives and ambitious development plans highlight their commitment to delivering high-quality, luxury living spaces in prime locations. With The Atas already receiving significant bookings and the promise of future projects, Maxim Global Bhd is poised to make a substantial impact on Malaysia’s property market.
Future Developments in Taman Desa and Johor Baru
Earlier in March, Maxim announced the acquisition of 2.63 hectares (6.51 acres) in Plentong, Johor for RM167.0 million. Maxim Group Managing Director, Tan Sri Gan Seong Liam, indicated potential development in Johor Baru within the first or second quarter of next year.
Seong Liam also mentioned the group’s substantial land holdings in Taman Desa. The Address development occupies four acres, while The Atas covers another four acres. The group plans to develop additional properties on the remaining 10 acres once The Atas reaches about 80-90% in sales.
Market Challenges and Strategic Positioning
Despite rising costs impacting margins, Seong Liam remains optimistic about maintaining satisfactory margins without increasing prices due to unfavorable external economic conditions. He stressed the importance of location in the success of property developments, noting that The Atas’s prime positioning has alleviated concerns about sales performance.
“I think location is important. If you launch it at the right location, there is no concern about the sales,” he noted.
Future Developments and Ambitious Plans
Looking ahead, Maxim Global Bhd has ambitious plans to achieve RM1 billion in launches this year in terms of GDV. The Atas is just the beginning, with plans for phase two and other developments in the pipeline. Kuok Chyuan outlined the group’s strategic approach to expanding their portfolio and delivering quality projects that meet the evolving needs of their customers.
The Appeal to Affluent Homebuyers
When asked what sets The Atas apart from other developments, Kuok Chyuan emphasized its appeal to affluent homebuyers. With units priced between RM750,000 and RM1 million, The Atas targets a more discerning market segment compared to mass-market offerings, reflecting a slightly higher price per square foot.
The pet-friendly development, comprising three blocks with a total of 624 units, features unique semi-detached layouts with eight units per floor. Each unit includes a minimum of two parking spaces, enhancing convenience for residents. The completion of The Atas is scheduled for the third quarter of 2028.
Conclusion
Maxim Global Bhd’s strategic initiatives and ambitious development plans highlight their commitment to delivering high-quality, luxury living spaces in prime locations. With The Atas already receiving significant bookings and the promise of future projects, Maxim Global Bhd is poised to make a substantial impact on Malaysia’s property market.
For those seeking luxury living in a prime location, The Atas in Taman Desa presents an attractive option with its modern design, exclusive amenities, and strategic positioning. As Maxim continues to innovate and expand, the future looks promising for this leading property developer.
