Beverly Group Plans RM1.1 Billion Luxury Project In TRX
Beverly Group is planning a RM1.1 billion luxury serviced apartment development on a freehold site within Tun Razak Exchange, marking the developer’s entry into Kuala Lumpur’s premium city-centre residential market.
The project will occupy a 1.08-acre parcel acquired through a joint venture involving Beverly Group, Adamantine Capital Pte Ltd and MYM Land Sdn Bhd.
It is targeted for launch in the fourth quarter and will comprise 315 serviced apartment units with built-up areas ranging from 688 sq ft to 3,600 sq ft.
Indicative prices will start from RM1.7 million, while selected larger residences will include private lift lobbies.
The project is being positioned as a low-density, wellness-focused luxury development aimed at affluent urban professionals, expatriates and investors seeking a premium home within Kuala Lumpur’s emerging financial district.
For the KL property market, the announcement adds another high-end residential project to the growing TRX pipeline. It also places Beverly Group in direct competition with established city-centre developers and newer luxury schemes targeting similar buyer profiles.
A Freehold 1.08-Acre Site Within TRX
The project’s location within TRX is its strongest market feature.
Tun Razak Exchange has evolved from a planned financial district into a functioning mixed-use destination comprising offices, retail, residences, hospitality, public spaces and rail infrastructure.
The district is anchored by The Exchange TRX and supported by direct access to the TRX MRT interchange, which connects the Kajang and Putrajaya lines.
For buyers, this provides access to KLCC, Bukit Bintang, Cochrane, Bandar Malaysia, Putrajaya and other major employment and lifestyle areas across the Klang Valley.
Freehold land within the district is also relatively limited, especially where parcels are suitable for residential development.
Beverly Group’s 1.08-acre site is compact, which helps explain the decision to position the project as a low-density vertical development rather than a larger multi-tower scheme.
With 315 units planned, the project is likely to offer a more exclusive residential environment than higher-density serviced apartment developments, although the final experience will depend on tower height, lift provision, parking and facility planning.
Unit Sizes From 688 To 3,600 Sq Ft
The wide unit-size range suggests that the project will target several tiers within the luxury market.
The smaller 688 sq ft units may appeal to investors, professionals and buyers seeking a lower absolute entry point into TRX.
Larger layouts can serve couples, families, expatriate households and owner-occupiers looking for more substantial city-centre living space.
Units reaching 3,600 sq ft are clearly positioned towards the upper end of the market. At this size, buyers will expect generous living areas, practical bedroom arrangements, strong privacy, premium finishes and sufficient parking.
Selected larger units will feature private lift lobbies.
This is an important luxury feature because it improves privacy and creates a more exclusive arrival experience. However, buyers should still evaluate how many units share each lift core, whether service lifts are separated and how visitor access is managed.
A private lift lobby adds value only when the wider building design supports the same level of privacy and operational quality.
Prices Starting From RM1.7 Million
Indicative prices will begin at RM1.7 million.
Based on the smallest announced unit size of 688 sq ft, the lowest-priced units may carry a substantial price per sq ft, although exact comparisons cannot be made until the final price list and unit allocation are disclosed.
The total purchase price places the project firmly within the premium market.
Buyers will compare it with luxury serviced apartments and residences across TRX, KLCC, Bukit Bintang, Jalan Tun Razak and Jalan Ampang.
The project’s freehold tenure and low-density positioning may support a premium, but the final pricing must still be justified by product quality, access, views, facilities and management.
For investors, a RM1.7 million entry price requires careful rental analysis.
TRX has a strong employment and lifestyle story, but rental yield will depend on unit size, furnishing cost, maintenance fees, tenant demand and the volume of competing residential supply entering the district.
Owner-occupiers may place less emphasis on headline yield and more on privacy, convenience, building quality and long-term liveability.
Wellness-Focused Positioning Needs A Clear Product
Beverly Group describes the project as wellness-focused.
Wellness has become a common theme in luxury residential development, but the term can cover very different features.
It may involve landscaped areas, air and water quality systems, fitness facilities, spa spaces, natural lighting, ventilation, acoustic treatment or healthier building materials.
The final concept will need to translate wellness into practical features rather than general branding.
In a dense urban district such as TRX, buyers may value quiet internal spaces, greenery, privacy, air filtration and access to outdoor areas.
The project may also benefit from the surrounding public realm and lifestyle facilities within the wider district.
However, buyers should distinguish between facilities that genuinely improve daily living and features that mainly increase maintenance costs.
The eventual maintenance fee will be an important part of the project’s value proposition.
TRX Is Becoming More Competitive
Beverly Group is entering TRX at a time when interest in the district is increasing.
The area has attracted institutional investors, developers, multinational companies, retailers and hospitality operators.
This momentum supports the location’s credibility, but it also creates competition.
Future buyers will be able to compare different projects based on tenure, price, density, branding, layouts, views and proximity to The Exchange TRX or the MRT station.
Buyers may also compare the project with TRX-connected developments outside the district itself, such as Golden Crown Residence, which is positioned around convenient access to TRX while serving a different price point and residential proposition. This wider comparison means Beverly Group will need to justify its higher luxury positioning through freehold tenure, lower density, larger unit choices, private lift lobby options and the overall quality of its wellness-focused concept.
A low-density concept may help Beverly Group distinguish its project, especially if many competing developments focus on smaller investor-oriented units.
Still, low density alone does not guarantee stronger sales.
The developer will need to deliver efficient layouts, a convincing arrival experience, strong building management and a clear target market.
A project trying to serve short-term investors, long-term owner-occupiers and luxury family buyers at the same time can struggle to maintain a coherent identity.
Expansion Beyond Marc Service Residence
The TRX project marks Beverly Group’s expansion into a more defined luxury residential segment.
The developer recently completed Marc Service Residence in KLCC, giving it previous exposure to the city-centre serviced residence market.
That background may help Beverly Group understand the expectations of investors, expatriates and owners purchasing property in central Kuala Lumpur.
However, the TRX development represents a different level of commitment.
A RM1.1 billion GDV project with prices starting from RM1.7 million will be judged against major luxury developers and established city-centre benchmarks.
The group’s ability to manage quality, construction, handover and post-completion operations will therefore be closely watched.
One Equine Records 85% Qlassic Score
Separately, Beverly Group announced that Phase 2 of One Equine in Seri Kembangan achieved an 85% score under the Construction Industry Development Board’s Quality Assessment System in Construction.
One Equine was developed by Enso Development Sdn Bhd, a joint venture between Beverly Group and Singapore-based Surbana Jurong.
The project comprises 2,819 serviced apartment and SoHo units with a GDV of RM1.02 billion.
According to the developer, it was completed 15 months ahead of schedule and has been fully sold.
An 85% Qlassic score provides useful evidence of construction quality at project level. Qlassic assesses workmanship across completed building components using an established scoring framework.
The early completion also indicates effective construction coordination and programme management.
These achievements do not automatically guarantee the same outcome for the TRX project, which will have a different design, buyer profile and quality expectation.
They nevertheless provide relevant execution context as Beverly Group prepares to enter a more demanding luxury segment.
One Equine And TRX Serve Different Markets
One Equine and the planned Beverly Group TRX project should not be treated as direct comparisons.
One Equine is a large-scale development in Seri Kembangan with 2,819 serviced apartment and SoHo units.
The TRX development is planned as a 315-unit low-density luxury project on a prime freehold city-centre site.
Their target buyers, pricing, density and operating environments are very different.
The value of the One Equine milestone lies mainly in demonstrating that Beverly Group and its project partners have delivered a large development ahead of schedule while achieving a strong Qlassic result.
For the TRX project, buyers will expect that construction discipline to be combined with higher specifications, stronger privacy and more detailed finishing.
Luxury buyers are often less forgiving of defects, poor common-area detailing or weak building management because the entry cost is significantly higher.
What Buyers Should Watch Before Launch
The fourth-quarter launch will provide the details needed for a more complete assessment.
Buyers should watch the confirmed project name, unit mix, tower configuration and total floor count.
The distance and walking route to the TRX MRT interchange and The Exchange TRX will also matter.
A project located within the wider TRX district may still offer a different pedestrian experience depending on its exact parcel and access arrangement.
Maintenance fees, parking allocation and lift ratios will be particularly important for the larger units.
Buyers should also assess whether the project will permit or encourage short-term accommodation, as this can affect privacy, security and the long-term resident profile.
For investors, projected rent should be compared with existing and future TRX supply.
For owner-occupiers, the priority should be layout quality, views, noise, access and whether the wellness and low-density positioning is reflected in the completed design.
Conclusion: Beverly Group Makes A Major Luxury Move Into TRX
Beverly Group’s planned RM1.1 billion TRX project represents a significant expansion into Kuala Lumpur’s luxury residential market.
The freehold development will comprise only 315 units, with built-up areas ranging from 688 to 3,600 sq ft and indicative prices starting from RM1.7 million.
Its low-density positioning, selected private lift lobbies and wellness-focused concept may help distinguish it from more investor-led serviced apartment developments.
The location within TRX provides strong commercial, retail and public transport fundamentals, but competition in the wider city-centre luxury market is increasing.
Beverly Group’s recent completion of One Equine ahead of schedule and its 85% Qlassic score provide useful evidence of project delivery capability.
The next test will be whether the developer can translate that execution experience into the design quality, privacy, service and long-term management expected from a premium TRX residence.
