OYO Launches SUNDAY Hotel Brand in Malaysia with Openings in KL and Langkawi

OYO Debuts Premium SUNDAY Hotel Brand in Malaysia with Launches in KL and Langkawi

KUALA LUMPUR, MALAYSIA – Global hospitality tech giant OYO has officially launched its premium hotel brand, SUNDAY Hotels, in Malaysia, with dual openings in Kuala Lumpur and Langkawi’s Pantai Cenang. These launches mark OYO’s latest move in expanding its premium segment presence across Southeast Asia.

With Malaysia’s tourism recovery gaining strong momentum, SUNDAY Hotels arrives at a strategic time, catering to both domestic and international travellers seeking elevated hospitality experiences in urban and beachside destinations.

🏨 SUNDAY Hotel Kuala Lumpur: Urban Retreat Near KLCC

Situated near the iconic Petronas Twin Towers, SUNDAY Hotel Kuala Lumpur offers a stylish and convenient urban escape within the city’s bustling commercial and retail district. The location makes it ideal for:

• Business travellers

• City explorers

• Weekend getaways

Guests will enjoy access to nearby attractions like Suria KLCC, Avenue K, and the KLCC Park, as well as MRT and LRT connectivity.

🌴 SUNDAY Hotel Pantai Cenang: Seaside Escape in Langkawi

Located just 10 km from Langkawi International Airport and a five-minute walk to Cenang Beach, SUNDAY Hotel Pantai Cenang is tailored for travellers looking to unwind by the sea.

Pantai Cenang, known for its white sands and vibrant beachside atmosphere, is one of Malaysia’s top beach destinations. The hotel’s placement offers easy access to:

• Underwater World Langkawi

• Sunset cruises and watersports

• Local seafood and souvenir markets

✨ What Sets SUNDAY Hotels Apart

SUNDAY Hotels aim to offer an affordable premium experience, combining design, comfort, and service consistency across every destination. OYO promises a bespoke experience with a consistent set of elevated amenities:

The brand emphasizes personalised guest experiences, with staff trained to cater to international standards.

🚀 OYO’s Expansion Plans: 10 More SUNDAY Hotels Coming to Malaysia

OYO is doubling down on Malaysia as a key market for SUNDAY Hotels. The company has confirmed plans to launch 10 additional SUNDAY Hotels in 2025, with targeted expansion in:

• Johor Bahru

• Penang Island

• Kuantan

• Kota Kinabalu

• Greater Kuala Lumpur

“We have been inspired by the global acclaim of SUNDAY Hotels and have worked diligently over the past year to identify properties that align with our vision of delivering memorable stays,” said Raymond Chen, OYO Malaysia’s Country Business and Operations Head.

This positions OYO to tap into Malaysia’s growing tourism recovery, driven by increased air connectivity, domestic travel, and digital nomad interest.

🌍 Global Rollout: From Jaipur to Dubai

The SUNDAY brand was launched in May 2023 in Jaipur, India, as a joint venture between Softbank and Oravel Stays, OYO’s parent company. Since then, it has expanded to:

• Saudi Arabia

• United Kingdom

• Dubai, UAE

With three SUNDAY Hotels already operational in India, OYO plans to increase that number to 25 hotels by March 2025, reflecting strong investor confidence and market demand.

Malaysia is among the first few countries outside India to receive simultaneous SUNDAY Hotel openings, underscoring its strategic value in OYO’s premium hotel roadmap.

🧳 What This Means for Travellers in Malaysia

Travellers can expect mid-range pricing with premium service delivery, making SUNDAY Hotels an attractive option for:

• Staycations

• Business trips

• Leisure tourism

• Millennial and Gen Z travellers seeking Instagram-worthy yet affordable stays

With SUNDAY Hotels now offering a consistent international brand experience, frequent travellers familiar with the name can rely on service predictability and design quality, no matter the city.

💡 OYO’s Broader Strategy in Malaysia

Malaysia has long been a core market for OYO in Southeast Asia. The introduction of SUNDAY Hotels is part of a broader portfolio diversification strategy, where OYO segments its offerings into:

• Budget & economy stays

• Premium leisure (SUNDAY Hotels)

• Business & extended stay models

This shift aligns with rising consumer expectations, particularly in top-tier tourist destinations, and follows OYO’s previous successes in launching tech-driven solutions for hotel owners in Malaysia.

✅ Conclusion: A New Chapter in Premium Hospitality for Malaysia

With the launch of SUNDAY Hotels in Kuala Lumpur and Langkawi, OYO is setting the stage for a premium hospitality experience that blends affordability with thoughtful design and service. Backed by Softbank and a global rollout plan, SUNDAY Hotels is poised to become a go-to name for Malaysian and international travellers seeking elevated stays across the country.

As OYO continues to expand, Malaysian tourism will benefit from greater hotel variety, enhanced service quality, and competitive pricing in some of its most visited destinations.