Tropicana Corporation Bhd has appointed HostAStay Sdn Bhd as its tenancy management service provider for TwinPines Serviced Suites in Tropicana Grandhill, Genting Highlands and Assana Serviced Suites in Tropicana Cenang, Langkawi.
Tropicana said the collaboration synergised its high-value property portfolio in key tourism hotspots with HostAStay’s established track record for excellence in the short-term accommodation segment.
The initiative is also set to drive hassle-free returns for Tropicana purchasers and homeowners.
In addition, the move leverages on HostAStay’s exclusive partnership with Tujia, China’s largest homestay operator with over 1.4 million homes listed online.
With a 100 per cent year-on-year booking commitment to HostAStay, Tujia’s participation ensures steady footfall to properties under the platform’s purview, maximising rental growth as international borders reopen.
Tropicana managing director of marketing and sales division Joanne Lee said the pact aimed to bring value to homeowners and residents at Tropicana Grandhill and Tropicana Cenang.
“With HostAStay as a partner, we will deliver technology-enabled dynamic pricing for maximised rental returns, round-the-clock concierge, cleaning and maintenance services, and much more.
“These features will further enhance guest and resident satisfaction, facilitating value appreciation in the long-term,” she said.
HostAStay chief executive officer Jordan Oon said it was well-positioned to cater for this demand, with comprehensive solutions and application programming interface (API) integration with major players such as Airbnb, Agoda, Booking.com, Expedia, Ctrip, Tiket.com and Traveloka.
“Focused on responsible tourism, we aim to drive Southeast Asia’s tourism landscape forward through partnerships with renowned developers like Tropicana.
“Our booking data shows the potential of quality projects such as Tropicana Grandhill and Tropicana Cenang, strategically located in regional tourism hotspots with world-class amenities, distinctive interior design, and well-planned layouts driving demand,” he said.