Skechers Expands Its Presence At Sunway Pyramid
Skechers has officially soft-opened its newly relocated Sunway Pyramid Superstore, introducing a significantly larger retail format within one of the Klang Valley’s busiest shopping destinations.
Located at LG1.129 in Sunway Pyramid, the new store spans approximately 8,650 sq ft and is positioned as Subang Jaya’s first Skechers World of Sports store.
The store opened on Aug 7, 2026, with its official grand opening scheduled for Aug 28.
The enlarged outlet carries a wider selection across running, walking, pickleball, golf, Foamies, lifestyle footwear, kids products and performance apparel.
For Sunway Pyramid, the relocation represents more than a tenant moving between units. It reflects the continuing shift towards larger experiential stores where major brands use more floor space to showcase multiple product categories under one roof.
An 8,650 Sq Ft World Of Sports Concept
The new Skechers Sunway Pyramid store is substantially positioned around sports, performance and lifestyle rather than a conventional footwear-only format.
The World of Sports concept allows the retailer to bring several specialised categories into one location.
Running and walking remain core segments, while newer categories such as pickleball and golf broaden the store’s reach to customers participating in increasingly popular recreational sports.
Performance apparel adds another layer beyond footwear, helping Skechers compete for a larger share of each customer’s spending.
For a major mall such as Sunway Pyramid, these larger-format stores can strengthen the destination by giving shoppers more reasons to browse rather than simply purchase a specific item and leave.
The model also allows brands to create clearer sections, product demonstrations and promotional experiences within the store.
Sunway Pyramid Remains A Key Retail Destination
Sunway Pyramid serves a large catchment covering Bandar Sunway, Subang Jaya, Petaling Jaya and the wider western Klang Valley.
Its surrounding ecosystem includes residential areas, offices, education institutions, healthcare, hospitality and leisure attractions.
This gives retailers access to several customer groups throughout the week.
Students and workers support weekday demand, while families and leisure visitors contribute heavily during evenings and weekends.
A major brand expanding rather than reducing its physical footprint suggests continued confidence in the mall’s ability to generate customer traffic.
However, one retailer’s expansion should not be interpreted as proof that every retail unit within the mall performs equally.
Tenant location, frontage, product category and store execution remain important.
Sports And Lifestyle Retail Continue To Overlap
The category mix within the new store reflects how sports retail has evolved.
Running shoes are no longer purchased only by competitive runners, while technical footwear increasingly crosses into everyday lifestyle use.
Walking, casual footwear and performance-inspired products now appeal to a much wider consumer base.
Pickleball is another example of an activity moving quickly from niche participation towards broader recreational adoption.
By including these categories together, Skechers can serve customers who may enter the store for casual footwear but also purchase sports or apparel products.
This crossover supports the economics of a larger retail unit because different categories can generate traffic throughout the year rather than relying on one product segment.
Opening Promotions Designed To Build Early Traffic
Skechers is supporting the soft opening with a series of promotional activities.
From Aug 7 to 9, customers can receive 25% off regular-priced footwear, apparel and accessories, subject to the campaign terms.
Customers spending RM500 and above are also eligible to receive a complimentary Skechers water bottle while stocks last.
The brand is also using its Skechers Plus membership programme to drive engagement.
New members joining during the campaign period receive a mystery gift, while Silver and Gold members can receive lucky draw entries with qualifying purchases for a chance to win Skechers products.
These promotions are primarily short-term traffic drivers.
The more important test will be whether the larger store maintains repeat visits after the opening campaign ends.
SEVENTEEN Campaign Adds Fan Engagement
The Sunway Pyramid opening also forms part of Skechers’ wider campaign involving regional brand ambassadors DK, SEUNGKWAN and DINO of SEVENTEEN.
Fans can participate in a campaign offering 200 Meet & Greet passes by taking photographs with ambassador displays at participating Skechers stores and submitting their entries before Aug 15.
The campaign is limited to Skechers members, with the exclusive appearance scheduled around the store’s grand-opening period.
Celebrity and fan activations can generate substantial short-term footfall, particularly among younger consumers.
For a mall, such campaigns can benefit surrounding food, beverage and retail tenants because visitors often spend beyond the participating store.
Still, the long-term value of the new Skechers outlet will depend on normal retail performance rather than event-driven traffic alone.
Larger Stores Reflect Changing Mall Strategies
Major shopping malls increasingly rely on flagship and experience-led stores to differentiate themselves from online shopping.
Consumers can purchase footwear and apparel digitally, so physical stores need to offer advantages that are harder to replicate online.
These may include a wider product selection, fitting, product comparison, staff advice, exclusive releases and interactive campaigns.
A larger 8,650 sq ft Skechers format gives the brand more flexibility to provide these experiences.
For Sunway Pyramid, larger flagship stores can also help refresh the tenant mix and encourage shoppers to spend more time within the mall.
The strategy is especially relevant in mature malls, where maintaining visitor interest requires constant tenant upgrades rather than relying only on expansion.
What The Opening Means For Bandar Sunway
The Skechers relocation adds another upgraded retail offering to Bandar Sunway’s established lifestyle ecosystem.
The area already draws visitors for shopping, education, healthcare, hotels and leisure, creating a broader destination than a conventional suburban mall catchment.
New and expanded tenants help keep that ecosystem competitive against other major Klang Valley malls.
The impact on surrounding property should remain measured.
A single retail opening does not directly translate into higher residential prices or rents.
Its significance is instead part of the wider amenity story: residents, students, workers and visitors have access to a deep and constantly refreshed retail environment.
For nearby property, the strength comes from the entire Bandar Sunway ecosystem rather than any one tenant.
Conclusion: Skechers Strengthens Sunway Pyramid’s Experiential Retail Mix
The relocation of Skechers Sunway Pyramid into an 8,650 sq ft World of Sports Superstore represents a meaningful expansion of the brand’s physical retail presence in Subang Jaya.
The store brings together running, walking, pickleball, golf, lifestyle, kids and performance apparel categories within one larger format.
Its Aug 7 soft opening is being supported by promotions, membership rewards and the SEVENTEEN campaign, ahead of the official grand opening on Aug 28.
For Sunway Pyramid, the value lies in strengthening its mix of larger, experience-led retailers that can generate repeat visits and longer dwell time.
The long-term test will be whether the new format can convert launch interest into sustained customer traffic after the promotional period ends.
